Being at Ecole hôtelière de Lausanne with EHL, I have learned a lot more from professionals from within the industry. Learning from their experiences, knowledge and expertise and taking this information back with me made me understand how the business run and why the smallest detail could make the biggest impact. Being at EHL has taught me how to run a successful business”. Ms Elizma Hoffman, Head Therapist, Talise Spa, Dubai, Jumeirah International
I was delighted and honoured to receive a HIT Scholarship to attend a two day leadership programme at EHL. The classroom learning was delivered exceptionally, it caused me to question the value I brought to my workplace on a daily basis. It was the start of my leadership and self development journey.
Alasdair Mackay, Operations Manager, Royal Terrace Hotel, Edinburgh
“The program was a very enriching experience, specifically being able to share experiences with top hoteliers from all over the world. This was a very good course which gave me insight on how to read the budget and what elements to look for in budget analysis.”
Mohammed Sleiman, Assistant Chief Operating Officer, Resorts Development Company LLC, Qatar
"LHC assisted our brand with the conceptualisation of a multi-use property development. Their concept successfully increased the viability of the destination and significantly enhanced profit forecasts. LHC continues to guide the project roll-out"
Pyret Renval – Vice president, Trois Rocs – Verbier, Switzerland
"In essence, it was an advanced learning experience, a solid trigger to the International development of my career."
Mário Candeias, General manager, Hotel Tivoli Arade, Algarve, Portugal
"The experience was a dream come true for me and it was an invaluable step for my career!"
Kim Falconer, Sales Executive, The Balmoral Hotel, Edinburgh, Scotland
"LHC assisted us with Organisation Design, Role Clarity and a Human Resource Development model. Their solutions were well founded, logical and still simple to implement. ... They even gave me a new job description as a CEO!"
Selim El Zyr, President - CEO, Rotana Hotel Management Corporation Ltd
"I found the Corporate Mangement Programme interesting because it allowed me to get away from our day-to-day opreational thinking for a few days, look at the bigger picture, trends and maybe even dream a little about the future."
Rainy Chan, General Manager, The Peninsula, Hong Kong
"Estácio de Sá started a relationship with LHC in 2005, in search for excellence for its hotel management programme in Rio de Janeiro. What we did not expect was that we got much more than that! Ask any one of our students - they will unanimously say that with LHC, excellence is only the beginning."
Marcel U. Calvacanti, President and CEO, Estácio Participacoes

Lausanne Executive Education

Marketing Theme Description

Today’s world offers a multitude of opportunities available to promote your spa operation, but you can only take advantage of these opportunities when you’re armed with a plan. Further to identifying your target market and anticipating that market’s needs, you seek the most advantageous ways of communicating your offer.

Only when you are certain of your objectives and the tools available can you successfully recognize and use the vast amount of opportunities that exist. To get the maximum out of your marketing efforts, this theme will address:

Area of focus

Market positioning
Branding
Developing USPs
Benchmarking
Communicating your concept
Online marketing, where and how
Getting free publicity/networking
Measuring sales
Discounted vs. value added incentives
Merchandising

Learning objectives

Knowledge

Explain the 5 elements of a marketing plan
Identify your target market and market possibilities
Recognize appropriate marketing tools and opportunities
Identify your spa’s USPs

Competences

Analyze your existing marketing plan
Use active upselling and product placement in your spa
Choose the products that will bring the most to your clients
Adopt networking tools and make them work for your spa

Mindset

Apply strategic thinking in communicating the value of your spa operation