By definition, sustainability encompasses three pillars: environmental, social, and economic. However, many efforts by businesses to create and communicate a sustainability policy tend to focus solely on “green” aspects and their financial benefits. This strategy, in effect, perpetuates the perception of sustainability being a thing of environmentalists and tree-huggers, yet the impact and benefits from well-rounded sustainable development can encourage many sectors to affect positive change across each pillar of sustainability. Hospitality, in particular, faces challenges when trying to create and implement a sustainability strategy. At the “Window 2 the Future” Summit, organized by Lausanne Hospitality Consulting and hosted at the Ecole hôtelière de Lausanne on Monday April 11 2016, leading industry players, including Six Senses Hotels Resorts Spas, Mövenpick Hotels & Resorts and Wanda Hotels & Resorts were joined by a UNWTO representative for a panel discussion debating the role and perception of sustainability in hospitality.

Module leader

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Catherine Rey Sales & Marketing Manager at Lausanne Hospitality Consulting

Catherine joined LHC as Sales & Marketing Manager in December 2015. Her role involves developing and implementing the LHC’s Sales & Marketing plan and promote the Executive Education career development programmes around the globe.

Prior to LHC, she worked in the International Education industry for over 5 years both in Mexico and Switzerland, where she moved with her family in 2013. She represented in Latin America prestigious wine and spirit brands within the Hospitality industry for over 10 years. She worked closely with International Hotels, government institutions and corporate executives and multinationals and had to support them in the international implementation of their educational projects.

She is a graduate in International Business from the University of Blaise-Pascal in Clermont-Ferrand France and spent her last year of study in the University of Oklahoma Price College of Business USA. She followed several wine and spirit training both in France and Mexico. She lived in 5 different countries and enjoy multicultural environments where relationships, new ideas, innovation and original concepts are valued. She appreciates being challenged and strongly believe in enhancing the customer experience to growing the business.

While not at work, she enjoys spending time with her daughter and husband and go for long walks by the lake. She is passionate about wine and like to organize tastings of wines from different regions and countries for her family and friends.