Advisory Services

Solutions for the hospitality industry

Our Focus Is Our Forte

Our advisory services are dedicated to the hospitality industry as well as to any industry or company with a service function. Our services include project planning, project realization and business support.

Crystallisation

A comprehensive approach; from conceptualization and development through to realization of global hospitality projects.

Our full range of services provide unique knowledge on the management of hospitality professionals, securing sustainable returns for your investments.

A bespoke and complete set of our services which add value to and help define the creation of new hospitality concepts, business models or plans.

Step by step guidance for our clients projects, from the planning though to the pre and post opening. We ensure that investors understand how to manage relationships with hospitality professionals, and advise them on the long term strategies which will yield sustainable results for their business or project.

Global Market Research

The process starts a with a global research approach to understand the market.

What are the future trends, what is the next big thing? These are the questions we answer to see how your concept fits within those parameters on a global scale. But it goes beyond that, with customer profiles, expectations, branding, services and key value drivers being among the plethora of aspects that we pick apart. Outcome – a deep understanding of the global market.

Regional Research

We break down that global picture into a regional snapshot, the minutia of the market you’re targeting.

Through in-depth research, expert contacts and site visits we will establish how the market is shaped, and how your concept fits within that region. What are the specific demands of that market, what is already being delivered, what niche is yet to be filled. Know your market like a local.

Product Definition

Within the market we set out to see which where the demand is and how to find success.

Taking into account your concept and ideas we establish the critical success factors for a long term, sustainable business practise. Then we turn it on its head, and examine the market with a “blank space” perspective to remove ourselves from any constraints. The result – what it really takes to succeed in that field.

Concept Definition

Within the market we set out to see which where the demand is and define the concept

Often times we shock with radical new ideas and concepts, but the initial chaos subsides to reveal a thorough, direct approach to subtle nuances. Detailed concepts from shop-floor through to the corporate level are our forte, with a holistic approach that leaves no doubt in your mind.

Financial Ratios

Based on your concept we examine the forecasted revenues, operating budget, and ultimately, your return on investment

Using decades of experience across multiple industries, we evaluate the concepts budgets and revenues. Our approach is to find sustainable, long-term business practises that offer substantial returns to the patient investor.

Business Plan

Based on your concept we examine the forecasted revenues, operating budget, and ultimately, your return on investment

Using decades of experience across multiple industries, we evaluate the concepts budgets and revenues. Our approach is to find sustainable, long-term business practises that offer substantial returns to the patient investor.

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Market Study

Global Research
  • Hospitality product concept
  • Branding analysis
Regional research
  • Selected cities Demand & Offer
  • Market Expectations
  • Niche

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Business Opportunity

Product definition
  • Required Services:
    1) Internal
    2) External
Concept definition
  • Operations process
  • Space & room concept

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Business Plan

Financial ratios
  • Forecasted revenue
  • Expected operating costs
  • ROI
Business plan
  • Vision & Mission
  • Market Analysis
  • Business opportunity
  • Product & concept
  • Operating model
  • Marketing plan
  • Budget & Cash Flow analysis over 5 years
  • Activity plan

Service Activation Model

A step by step process aimed at perfecting the customer experience through the enhancement of the human factor as the key differentiator.

This highly individualised and bespoke solution looks at the full HR cycle and how this can contribute to maximizing results.

It reinforces the human aspect within the company culture or creates a company culture aimed at the development of the individual so that he can contribute to his full potential to the success of the business, whilst being developed himself and continuously developing the company.

This solution is aimed at non-hospitality industries as well as at hospitality companies.

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BeSpoke Services

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Project Development and Management

  • Individual Developments
  • Destination Development
  • Corporate Restructuring
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Strategic Advisory & Opportunity Assessment

  • Re-examine Business Structures
  • Develop Blue Ocean Strategies
  • Re-Branding Initiatives
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Market Studies – Environmental Scans

  • Pragmatic market analysis
  • Trends & Routes to market
  • Distribution Channels
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Project Development & Management

Our diverse industry expertise allows us to support our client’s project needs and ensure that the time bound objectives and budgets are satisfied in:

    Individual Developments

  • Conversions
  • New Builds
  • Re-branding

    Destination Development

  • Product & Services concepts
  • Amenities & Facilities infrastructure
  • Destination Experience mapping

    Corporate Restructuring

  • Companywide Processes
  • Organizational Structures
Whether it is to review management ability of our client’s organization or take control of a project development, our expertise provides greater coverage of any issues and we further support projects with training and coaching pre and post opening.

Strategic Advisory & Opportunity Assessment

Merging our team’s in-depth knowledge with applicable industry experience allows us to take a neutral position as external advisors in hospitality projects. We leverage our knowledge to:

Re-examine business structures

Develop new product lines

Identify / re-define brand differentiation in saturated markets

Development of a company specific blue ocean strategy

Our solutions and results always ensure the long term and sustainable objectives of our clients and their business are met.

Market Studies – Environmental Scans

Market Studies are a combination of our pragmatic observations and experiential knowledge which highlights opportunities and demand forecasts for new or existing concepts. Our reports underline key market elements such as:

Industry Benchmarks

Product Details

Geographical Factors

Demographics

Routes to Market

Distribution Channels

Current Trends

The results of our Market Studies act as a foundation for feasibility analysis, valuations and determining strategic directions.

Tailor made solutions to meet your needs for hospitality and tourism

Feasibility Studies & Valuations

Feasibility Studies are a comprehensive evaluation of new products and ventures’ existing or potential revenue and cost centres. They allow us to provide our clients with an overview of:

Financial Returns

Risk Reward Assessments

Sensitivity Analysis

Profit Hypothesis

Valuations

This set of evaluations provide our clients with the necessary insights they require to make any investment decisions.

Owner Representation and Operator Search

Holistic approaches to ensuring investments are driven in a direction that generates value in the short term yet maintains a strong focus on the long term. We concentrate on:

Hotel Operator Search and Brand Selection

Hotel Operator Relationship Management

Asset Management

Due Diligence

Change Management

The key to success stems from the ability to match our clients and owners cultures and ambitions with those of the operators.

Human Capital Development

Key Executive Search is facilitated through our broad, international database and Insights Discovery profiling tests, which enable us to guide and execute the talent acquisition process for our clients and at any stage of their business cycle.
Effective Organizational Integration provides our clients with a smooth transition of human capital; we offer more than just placements, we strive to ensure the success by providing required coaching which allows candidates to integrate into the corporate culture and fit of any new venture.
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Feasibility Studies & Valuations

  • Financial Returns
  • Risk Analysis
  • Valuations
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Owner Representation & Operator Search

  • Operator & Brand Selection
  • Asset Management
  • Operator Relationship Management
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Human Capital Development

  • Executive Search
  • Organizational Integration
  • People Development
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Signature Products

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Space Base

A knowledge based tool calculating space requirements. Your hotel developments space needs optimized.

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Service Excellence Evaluation

A unique system assessing Service Delivery. We’ll validate the efficiency of more than 200 services.

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Space Base

A knowledge based tool calculating space requirements. Your hotel developments space needs optimized.

Risk Assessment

    New Build Hotel

  • Destination
  • Development
  • Conversions
  • Retrofits
  • Market Data & Trends
  • Customer Segments
  • Hotel Classification
  • Aggregate Space Ratios

    Product Defination

  • Type of Service/Level
  • Property/Development Profile
  • Space Allocation (Sqm)
  • Operational Synergies - Reduction of 2dead Space

Service Excellence Evaluation

A unique system assessing Service Delivery. We’ll validate the efficiency of more than 200 services.
A system that allows us to deliver tailor made solutions to every property – that analyses and provides assistance towards improving the services processes and standards.
Service standards mean the minimum accepted service levels which cannot be comprised and we ensure our clients achieve their service promise and meet or exceed customer expectations.

Clients & Projects

International Hotel Chains
Independent Hotels
Government Agencies
Destinations
Medical Wellness
International Organizations
Hotels
Retails

Rotana

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A UAE hotel management company with 85 properties in the Middle East & Africa. We advised them on their business model evaluation and corporate management restructuring through our Bespoke Services.

View all other Projects under International Hotel Chains

Hotel de Rougemont

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A Swiss boutique hotel with luxury residences, 12 rooms and 21 suites in Rougemont. We reviewed the management contract, architectural programs and the customer experience mapping via Bespoke Services.

View all other Projects under Independent Hotels

Ville de Genève

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Represents the electors of the city of Geneva. We developed a solution in purchasing, production and logistics for school canteens following detailed audits, via Bespoke Services.

View all other Projects under Government Agencies

Summer and Winter Ski Resort in Italy

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A development project in Italy which will become an all year round destination. We are advising our clients on the conceptualization, the product definition and the feasibility through our Crystallization services. The next step will be advisory for and during the project realization.

View all other Projects under Destinations

Home Salem

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Home Salem is a nursing home for the elderly .Through our Service Excellence Evaluation and bespoke services we coached the kitchen team and reviewed the standard operating procedures as well as customer experience.

View all other Projects under Medical Wellness

International Olympic Committee

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We provide the IOC with regular accommodation reviews & recommendations in order to meet the expected demand which is generated by the games in the destination cities.

View all other Projects under International Organizations

Hotel Schweizerhof Bern

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Part of the Bürgenstock Selection, the Schweizerhof Bern is a five star luxury property with 99 rooms and suites designed in a combination of French and English styles. The property has five different food and beverage outlets, 8’000 square metres of conference and events space and a large Spa opened in June 2014. We provided advise in regards to their branding strategy through our Bespoke Services.

View all other Projects under Hotels

Nespresso

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The N Bar is the boutique café inside the Nespresso stores. Through our Bespoke Services. we developed the N Bar concept, and performed an out of home market study.

View all other Projects under Retails

Rotana

Hotel de Rougemont

Ville de Genève

Summer and Winter Ski Resort in Italy

Home Salem

International Olympic Committee

Hotel Schweizerhof Bern

Nespresso